A boutique research and strategy studio specialising in socio-cultural trends and insights.
CULTURE TROPIQUES
No brand exists in a vacuum. Culture shapes how people think, feel, and choose - and it moves fast. From technology to politics, from music to climate, the shifts that shape everyday life are constant, complex, and deeply connected.
Understanding these shifts builds a cultural advantage and gives you a competitive edge.
As a boutique studio, we choose to work closely and intentionally with brands and organisations that don’t just want to keep up, but want to matter. That means making a real difference in people’s lives, and in the communities they are part of.
We help you stay attuned to what is emerging—so you can work with clarity, resonance, and impact.
Are you navigating questions like …
How can we genuinely connect with Gen Z and Gen Alpha without resorting to stereotypes?
What does meaningful engagement look like in a time of digital burnout and content overload?
How do we build tech-forward products or campaigns without losing the human touch?
What is the right role for our brand in conversations around gender, climate change, or politics, and how do we ensure our values are expressed with authenticity?
- then we are the partner you are looking for.
About us
We are a collective of researchers and strategists who uniquely blend expertise in social sciences, business consulting, data, insights, and trend-forecasting.
Founded by a social anthropologist and a strategic advisor, we believe that deep human insights are just as essential as numbers in building brands and organisations that create genuine meaning and make a lasting impact.
Originally founded in Amsterdam, we are experts in multi-sited research, with global access to communities and subcultures across physical and digital landscapes. And we are here to help you understand where society is heading - and what it means for you.
Services
We help brands and organisations understand the cultural forces shaping people’s lives—and turn that understanding into strategies that resonate, adapt, and endure. Whether you need deep insight, strategic direction, or storytelling grounded in cultural meaning, we offer tailored approaches that bring clarity and impact.
Cultural Strategy
Turning insight into direction that’s relevant, resonant, and future-ready.
Cultural Audits – A sharp, honest look at how your brand and organisation aligns (or doesn’t) with the cultural context it operates in.
Cultural Repositioning – Strategic repositioning through a cultural lens to stay meaningful in fast-shifting environments.
Cultural Playbooks – Guiding principles, codes, and directions that help brands and organisations activate consistently with cultural relevance.
Cultural Insight
Uncovering what truly shapes people’s beliefs, behaviours, and decisions.
Cultural Deep Dives – In-depth explorations of cultural narratives, values, and codes across markets, communities, or categories.
Trend & Signal Mapping – Early indicators and emerging shifts decoded to spot what’s next—before it hits the mainstream.
Cultural Narrative
Crafting the stories that connect your organisation to people and culture.
Cultural Story Building – Building brand narratives rooted in cultural insight—not just marketing trends.
Messaging Frameworks – Language and storytelling that reflects what your audience values and understands intuitively.
Every organisation has different needs. We are happy to tailor our approach to your specific goals, challenges, and context.